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Moda For Marketing Automation

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Moda is a customer marketing solution that allows eCommerce businesses to link their online shops with a simple click and send out tailored emails and texts to specified customer segments. Its powerful backend customer data platform tracks and updates all customer information in real-time for the user’s convenience. This allows the user to gain a better understanding of customers’ behaviors and interactions with their site, customer service, review, subscription, and shipping apps without having to be technically proficient. Additionally, Moda provides users with the option to use high-return emails and SMS campaigns to expand their sales and conversions. With this, users are able to utilize the power of data to get higher returns in no time.

Moda is the response to the need for an efficient customer data & engagement platform. It provides email marketing & automation, allowing companies to send messages that are triggered based on various customer activities.

Enhance your retention marketing, bolster customer loyalty, and increase sales by using this strategy.

If you’re an e-commerce business, Moda can help you convert your first-time buyers or subscribers into regular customers. Don’t just focus on getting more customers; use Moda to maximize your retention strategies.

An image of the Dashboard can be seen below:

User Graphic Content

Main Features

Marketing Automation FeaturesEmail Marketing Features
Website Visitor TrackingAbandoned Cart Email
Lead NurturingDelivery by Time Zone
Lead ManagementSend Time Optimization
Landing PagesSign Up Forms
Email Drip CampaignsFree Stock Photos
Channel ManagementPredesigned Email Templates
Campaign SegmentationEmail Scheduling
Analytics (ROI Tracking)Contact List Import
Real-time Email Editor
Document Library
List Segmentation
Drag and Drop Editor
Template Management
Spam Check
Mailing List Management
Event Triggered Email
Drip Campaigns
Click-through Tracking
Moda Technical Details
Support24/7 (Live rep) Business Hours Online
Customer TypeFreelancers, Large Enterprises, Medium Business, Small Business
APIYes, available since 2023
Location / Phone NumberSingapore
Official Website
CategoryMarketing Automation Software, Email Marketing Software

Summed Up:

  • Moda provides a centralized dashboard for Shopify customers to send tailored Email promotions and automated messages to optimize customer loyalty and return on investment.
  • It is comparable to Klaviyo, Contlo, Growmatik, RetainIQ, and Omnisend.
  • It has a straightforward interface and user experience, and is very dependable.
  • It is ideally suited for Solopreneurs, Freelancers, SMEs, and Agencies who own eCommerce stores.

Crucial Figures:

  • It has been reported by that 64% of small businesses utilize email marketing to reach their customers.
  • Subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%) are some of the most efficient strategies for email marketing campaigns.
  • The Direct Marketing Association states that the average return on investment (ROI) for businesses with email marketing is a staggering 4300 percent.

The following graphic visualizes the results of a campaign:

Graphic Representing Campaign Results

Tailor Emails to Each Recipient:

Creating emails that are personalized for each recipient can make a big impact on your response rate. Taking the time to craft unique emails for each person will show that you are willing to go the extra mile and make a good impression.

Segments Ready to Use: Create precise segments which adjust automatically and send tailored emails based on customer activity.

Moda’s pre-prepared segments allow for customers to be divided into categories based on their activities and then to be sent communications which are tailored to their needs and interests.

Create Email Flows with Drag & Drop: Moda offers an easy-to-use email generator that enables you to create attractive and information-filled emails, empowering you to develop customer relationships.

Moda provides a tool to craft automated emails in response to customers’ behavior, aiming to build customer retention.

An image that shows an email editor can be found here: User Graphic Content.

Create Actionable Segments to Keep Clients:

Segments Ready to Use: Moda can arrange your customers into various segments – ranging from the very loyal to those likely to abandon your business. It pays close attention to how customers shop, which allows you to send targeted messages that are tailored to the recipient with more assurance.

No Code Required: Moda accesses your store and eCommerce data and assembles appropriate sections that companies can employ to provide highly individualized content.

An image of a user graphic can be seen below. It depicts a flow editor and its dimensions are 715×1000.

User Graphic Content

Uncovering Clues to Clients’ Habits & Identities:

Moda makes it possible to have all your customer data gathered together in one place without needing technical assistance. This data covers everything from customer interactions with your website to their behaviors connected to your support, reviews, subscription, and shipping applications.

Single Point of Reference: Each individual who has come to your e-commerce establishment has their own distinctive profile, allowing you to have a single perspective of how they have interacted with your business.

Client Info: Companies are able to leverage extensive information about their customers to deliver personalized marketing efforts.

A visual representation of user profiles is presented in this image, which has been resized to 715×1000 pixels.

Automation Processes Boosted by Customized Emails:

Creating Flows: Configure tailored emails for customers with over 20 workflow automations, such as onboarding series, items viewed, cart left behind, post-purchase, and more.

Moda’s sophisticated drag-and-drop flow builder allows you to pick from hundreds of prepared Email templates and customize them to fit your customer retention journey.

A graphic representation is displayed here showing the various flow templates. The dimensions of the image are 715×1000.

Utilize a Single Tool for Advanced Analytics:

A Single Source for Data: Moda delivers a single storage location for analytics from marketing activities (like Email or Facebook) and sales data (such as Recharge and Shopify), so you can access all the relevant insights without having to switch between programs.

Revenue Allocation: Monitor the Return on Ad Spend for every session, click, acquisition, and monetary outlay through Emails and Advertising outlets to Affiliates & uncover possible income throughout the customer experience.

Analysis of Growth Metrics can provide you with the insights to increase your revenue. Such metrics include Lifetime Value, Average Order Value, Repurchase Rate and more.

A graphic depicting user segments can be seen below:

User Segments Represented Graphically

Listed here are Some Interesting Applications:eCommerce Businesses may utilize Moda to create customized emails for their consumers, ranging from shop promos to the annual Black Friday event.Moda enables eCommerce Businesses to automate pre- and post-purchase activities, such as Welcome series, Abandoned Carts, Order Status, Upsells, and Reviews, to increase client retention and repeat purchases.With strong data analytics, pre-defined segments, and a no-code segment generator, e-commerce enterprises may differentiate between unique consumer categories, ranging from first-time buyers to those at risk of churning to loyal customers. This allows them to take the essential actions where it is most advantageous!Why do companies choose Moda above other alternatives:Compose emails with drag-and-drop simplicity.Access to over 500 pre-designed templatesA sophisticated Consumer Data Platform with a segment builder requiring no codingYou may develop pre- and post-purchase automations using the drag-and-drop flow builder.Comprehensive performance and channel measurement dashboards and metricsSimple to use, with crucial metrics already included.

Alternatives To Moda


Freshmarketer is a cloud-based marketing automation software designed for small and midsize businesses. It offers a range of tools to help users create, launch, and manage marketing campaigns across different channels, including email, social media, and mobile.

Freshmarketer includes features such as website visitor tracking, lead generation, landing page creation, email marketing, A/B testing, and analytics. With its drag-and-drop interface, users can easily create landing pages and email campaigns without the need for coding or design skills.

One of the key strengths of Freshmarketer is its ability to track and analyze website visitors. The software provides real-time data on visitor behavior, such as which pages they visit, how long they stay, and which links they click. This information can be used to segment visitors into different groups and target them with personalized campaigns based on their interests and behavior.

Freshmarketer also offers lead scoring and nurturing capabilities, allowing users to prioritize leads based on their level of engagement and likelihood to convert. The software can automatically send targeted emails to nurture leads and move them through the sales funnel.

Overall, Freshmarketer is a comprehensive marketing automation platform that offers a range of features to help businesses create and manage effective marketing campaigns. It’s designed to be user-friendly, making it accessible for businesses without a dedicated marketing team or technical expertise.


ActiveCampaign is a marketing automation and customer relationship management (CRM) software that helps businesses of all sizes engage with their customers and prospects through various channels like email marketing, social media, and messaging. The platform offers a range of features to automate and optimize marketing processes, such as email marketing, sales automation, and CRM.

With ActiveCampaign, businesses can create targeted campaigns for their customers based on their behavior and preferences, and can automate the entire process. The platform offers a drag-and-drop interface to create custom automation workflows, which can be triggered based on actions such as website visits, email opens, or form submissions. The automation workflows can include actions like sending follow-up emails, assigning tasks to team members, and adding or removing tags to customer profiles.

In addition to automation workflows, ActiveCampaign also offers a suite of email marketing tools, including customizable email templates, automated email campaigns, and list management features. The platform allows businesses to segment their email lists based on customer data, behavior, and engagement history, and provides real-time analytics and reporting to track the performance of email campaigns.

ActiveCampaign also includes sales automation features to help businesses streamline their sales processes. The platform offers tools to manage sales pipelines, automate follow-up tasks, and track deals and revenue. It also provides integrations with popular sales tools like Salesforce, Pipedrive, and Zendesk.

Overall, ActiveCampaign is a comprehensive marketing automation and CRM platform that can help businesses automate and optimize their marketing and sales processes. With its range of features and integrations, it is suitable for businesses of all sizes, from small startups to large enterprises.


Klaviyo is a cloud-based marketing automation and email marketing platform designed for e-commerce businesses. It offers a suite of tools that allow businesses to create and send targeted, personalized, and behavior-triggered emails, SMS messages, and push notifications to their customers.

Klaviyo provides a visual drag-and-drop email editor that enables businesses to create engaging and professional-looking email templates with ease. Its email personalization capabilities allow businesses to include dynamic content based on a subscriber’s behavior, preferences, and purchase history. Additionally, Klaviyo offers a range of automation features, including abandoned cart emails, welcome series, and win-back campaigns.

In addition to email marketing, Klaviyo offers a variety of other features to help e-commerce businesses grow their customer base and increase revenue. For instance, Klaviyo’s segmentation capabilities allow businesses to segment their customers based on behavior, demographics, and purchase history. This information can then be used to target specific groups of customers with relevant messaging and offers.

Klaviyo also offers integrations with a range of e-commerce platforms, including Shopify, Magento, and WooCommerce, enabling businesses to sync customer data and purchase history directly into Klaviyo. This integration allows businesses to create highly targeted and effective email campaigns that are tailored to their customers’ behavior and purchase history.

Finally, Klaviyo provides comprehensive analytics and reporting features, enabling businesses to track the performance of their email campaigns, automation workflows, and customer segments. It offers a range of metrics, including open rates, click-through rates, revenue generated, and more, that businesses can use to measure the effectiveness of their marketing campaigns and make data-driven decisions.


SharpSpring is a marketing automation platform that helps businesses generate leads, nurture prospects, and drive conversions. The platform offers a range of features, including CRM integration, email marketing, lead scoring, lead capture forms, landing pages, and more.

One of the key features of SharpSpring is its behavior-based email automation, which allows marketers to create and send targeted messages to prospects based on their behavior on a website or in emails. For example, if a prospect visits a pricing page on a website but doesn’t make a purchase, SharpSpring can automatically send them a follow-up email with a special offer to entice them to return and complete their purchase.

SharpSpring also offers advanced lead scoring capabilities, which allow businesses to prioritize leads based on their engagement with a website and emails. This helps businesses focus their efforts on the most promising prospects and increase their chances of converting them into customers.

In addition to these features, SharpSpring also offers a range of integrations with popular CRMs, social media platforms, and advertising networks. This allows businesses to seamlessly integrate their marketing efforts across multiple channels and platforms.

Overall, SharpSpring is a powerful marketing automation platform that can help businesses of all sizes generate leads, nurture prospects, and drive conversions. With its advanced features and integrations, SharpSpring is an excellent choice for businesses looking to improve their marketing ROI and grow their customer base.

Adobe Marketo Engage

Adobe Marketo Engage is a marketing automation software designed for enterprise-level businesses. It offers a suite of marketing automation tools to help businesses engage with their target audience, increase conversions, and grow revenue.

Key Features:

  • Lead management: Marketo Engage allows you to capture and manage leads from various channels, such as social media, email, and web forms.
  • Email marketing: With its email marketing tools, you can create and send targeted emails to your prospects and customers.
  • Landing pages: Marketo Engage enables you to create and publish high-converting landing pages without the need for technical skills or coding knowledge.
  • Analytics: The platform provides in-depth analytics to help you track the performance of your marketing campaigns and measure ROI.
  • Personalization: Marketo Engage lets you personalize your marketing campaigns with dynamic content and personalized messages, based on each prospect’s behavior and interests.
  • Account-based marketing: With its account-based marketing (ABM) capabilities, Marketo Engage helps you target specific accounts and engage with key decision-makers within those accounts.

Other notable features of Marketo Engage include social media marketing, event marketing, marketing calendar, and CRM integration. The software integrates with popular CRMs like Salesforce, Microsoft Dynamics, and Oracle CRM, as well as other third-party applications.

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