As a business, you know that content marketing is one of the most effective ways to reach new customers and grow your brand.
But creating high-quality videos can be expensive, time-consuming, and an ongoing challenge as it never ends!
“ What if there was a way to create professional-looking videos with help from an AI avatar?
These AI-generated videos are created via online tools and services and can be an affordable alternative for businesses to pump out content.
As long as you have written content, they can help you generate videos up to 80% faster than traditional content creation methods.
This is because you skip the entire filming step and don’t need to be on camera or edit any videos!
But what are AI avatars, and how do you use them to create engaging video content for your business? Let’s find out.
What is an AI Avatar (Synthetic Avatars)?
An AI Avatar, also known as a synthetic avatar, is an artificial intelligence-powered character that can be used for content marketing via online software.
These AI Avatars can represent your business on social media platforms, YouTube, websites, landing pages, and even as internal educational videos in your company.
“ Ditch the boring PowerPoint slides and endless documents that are a chore to read.
By converting information into engaging video content (in minutes), people can digest the information more easily.
What Are the Benefits of Using an AI Avatar for Content Marketing?
There are several benefits of using an AI avatar for content marketing.
An AI avatar can help businesses create and distribute engaging content that captures the attention of their target audience.
Additionally, AI avatars can be used to personalize content for each reader, delivering a more customized experience that is more likely to resonate.
Perhaps most importantly, an AI avatar can help businesses save time and money while still delivering high-quality content.
“ An AI avatar helps people create content more quickly and efficiently.
The beauty of this is that you can test different content strategies quickly to see what works best for your business without the need for expensive focus groups or market research.
Different Ways To Use AI Avatars in Business
You can use AI avatars for your content marketing business in many different ways, here are a few ideas:
Use avatars as initial customer service representatives.
Create digital marketing content.
Generate leads and sales.
Create engaging social media content.
Use avatars to improve website usability.
What Types of AI Avatars Are There?
There are many different looks, ethnicities, and languages to choose from.
“ One of the most exciting features of AI avatars is that the same script can be delivered in multiple languages!
This massively helps with quickly reaching a wider audience.
Just watch this jaw-dropping video of David Beckham speaking in different languages!
You can even create your own custom avatar that is based on yourself as a person and utilize the power of AI to help deliver your content faster than ever.
How Do I Use an AI Avatar?
Now that you understand the basics of an AI avatar, it’s time to learn how to use one yourself!
The process is very simple:
1. Start by creating a free account on the Synthesia website.
2. Choose a video template from the wide range of options available.
3. Choose which avatar you’d like to test out from various options and select the voices and languages.
4. Enter the text you want the AI avatar to speak out for you and hit generate.
5. Preview your video, make any final edits, and publish!
What is Synesthesia IO?
In essence, Synthesia is the leading web-based platform that allows you to create videos with AI avatars.
The avatars are based on real people and can lip sync to any audio track or text.
“ The platform is still in the growth stage but has already been used to create promotional, corporate, and educational videos.
The potential for the platform is vast, and I’m excited to see what new and innovative uses people come up with for it.
But that doesn’t do it justice. What’s truly incredible about it is the sheer speed and efficiency with which you can create professional videos.
Create videos rapidly without sacrificing quality, as the Avatars look stunning.
How Does Synthesia Work?
Applications like Synthesia are run by a system of complex computer algorithm and processing data.
This is nothing that you as users need to worry about.
Once you’ve created an avatar, you just need to upload a blog post, copy, or any text you want the AI to emulate.
“ The AI technology will analyze your input and create a professional video with an AI avatar that looks and sounds like an actual human.
You can use these videos to promote your business or content online, and the platform is fast and easy to create videos at scale quickly and easily.
What Are Some Best Practices for Using an AI Avatar for Content Marketing?
There are a few best practices to keep in mind when using an AI avatar for content marketing.
First, ensure you have a clear goal for your video. What do you want the viewer to do after watching it?
Be sure to test your avatar on a small scale before creating an extensive marketing campaign.
This will help you identify potential issues and make the necessary adjustments.
And always be prepared to tweak your avatar’s dialog and behavior based on feedback from your viewers.
People will respond differently to different avatars, so it’s essential to be flexible and adaptable.
Finally, ensure your branding is consistent throughout your marketing materials, including your avatar’s videos!
What are the limitations of AI avatars?
There are some limitations to using AI avatars for content marketing.
For one, they can only handle a limited range of tasks and don’t have the flexibility to do everything a human can.
They also can’t always generate entirely original content as the ready-made templates all look the same.
However, AI avatars are still an incredibly powerful tool and, when used correctly, can help businesses generate more content fast!
So if you’re looking to add an extra layer of sophistication to your content marketing strategy, an AI avatar might be the perfect solution.
How AI Avatars Are Changing the Future
It’s clear that AI avatars are changing the future of content marketing.
They’re making it faster and easier for businesses to create professional videos at scale. But this is just the beginning.
They’re giving us a new way to express ourselves and connect with others outside ourselves.
“ Imagine building the perfect version of yourself that lives online and can communicate for you.
The thought is truly amazing, and we are closing the distance rapidly.
With AI avatars, the possibilities are endless. We can create any character we want and share our stories in a new way. I can’t wait to see what the future holds for AI avatars.
I’m sure they’ll play a big role in transforming how we communicate and connect, just as social media has already.
If you’re looking for an efficient and time-saving way to create professional videos, I recommend you try Synthesia, which has the most realistic synths on the market.
Once you’re finished, you can easily share your video with the world by exporting it to YouTube or other social media platforms.
Try it out and see the difference AI avatars can make to your business.